Emily Phung - Hair & Makeup Artist

When Emily first reached out, she was just launching her makeup artistry business. She had the talent, the vision, and the drive—but needed the right foundation to present herself online. Together, we designed her first website, created her client onboarding forms, and mapped out her business systems so she could show up professionally from day one.

As her business grew, so did the admin headaches: manual PDF proposals, miscalculated invoices, double-booked appointments, and endless email threads. She was spending more time on admin than on her artistry.

That’s when we stepped back in to level up her systems.

First, I refreshed her landing page to reflect her evolving style, experience, and updated services—making sure her brand felt aligned with the professional she had become. Then, we implemented Dubsado, a powerful client management tool, and connected it seamlessly to her Squarespace site. Now her process is seamless: clients inquire online, receive instant confirmations, proposals, contracts, invoices, payment reminders, and even thank-you follow-ups—all automatically.

The result? Emily no longer wastes hours on admin, no more errors in invoices, no more chasing payments, and no more double-bookings. Her clients now enjoy a seamless, professional, and trustworthy experience—which reflects the high-quality artistry she provides.

Beyond systems, I also provided strategic business advice: Should she incorporate? How to structure her business? What about shareholder loans? These insights gave Emily the clarity to make smart decisions for long-term growth.

Today, Emily spends more time doing what she loves—creating stunning looks for her clients—and less time stuck behind her laptop. Her business feels lighter, more professional, and scalable.

Emily’s words?

“This has been a game-changer. I finally feel like my business runs itself—and my clients love how professional everything feels. Since you revamped my website and set up Dubsado, I’ve had over 10 bookings within just a few weeks, bringing in over $10K!”